J&J
As Johnson & Johnson rolled out an iconic rebrand, the team that I built played a pivotal role by developing consistent color systems and a strategic retouching approach for the series of photo & video shoot productions at their global facilities.
Retouching Direction & Systems | Color Style | Client Management | Project Management | Budgeting & Financial Tracking
As an ongoing integrated post-production partner, we have delivered hundreds of images from both still and video sources, driving strong ROI from the shoot productions with quick turnaround times. Working iteratively, my team has developed a unique color system that seamlessly blends imagery shot by multiple artists across global locations. Our work to establish a retouching approach has defined the look and feel the J&J image library.
As we move forward with this work, I keep the delivery of the highest quality assets balanced with a need for speed and value, always looking for opportunities to work smarter. I enhance my team’s value to clients by anticipating challenges and needs, proactively offering solutions rather than presenting problems, and bringing all stakeholders along.
The outcome is a global narrative, produced in real-time worldwide, highlighting innovation, teamwork, and the future of healthcare.
Photographer credits: Mark Mahaney, Finn Beales