Creative Workflows | Gen AI Creative Trends & Opportunities | Photo Production | Photo & Video Post-Production | Art Direction | Creative Strategy | Team Management | Project Management | Client Relations | Business Development & Strategy | Financial tracking & forcasting
Expertise
Experience
Director, Post-Production
I/D.W
2018-Present
• Grow post-production business as a sub-brand of the creative studio IDW through expansion of offering and marketing efforts, keeping established OKRs at the center of our strategies
• Identify value propositions inherent in studio capabilities to engage and support new revenue streams and business generation, keeping strong creative and client experience at the center of development
• Collaborate across executive, creative, operational, marketing, legal, and accounting teams to achieve studio goals
• Lead a talented team in creating and maintaining a positive and inspiring work environment and growing skills, capabilities, and career goals
• Project manage multiple complex tracks of work simultaneously, creating internal milestones and overseeing the review process in order to meet client deadlines
• Create workflows for the highest quality and most consistent results in all finalized assets
• Communicate direction and necessary information to team members on a daily basis to make sure they have the resources and support they need to be successful
• Find new systems and softwares to adapt to our ever changing technical and artistic needs; lead in implementing tailored post production solutions for creative excellence across still, video, and animation
• Collaborate with IDW team to find new and creative ways to market studio services
• Create and manage estimates and project budgets, tracking P&L and maintaining both internal and client facing reports
RH
Senior Creative Leader, Catalog
2016-2018
• Manage teams of up to 22 people in completing print and e-commerce projects on tight deadlines, keeping goals organized, maintaining consistent results
• Collaborate with executive, creative, product development and merchandising teams to ensure that the final imagery properly reflects the products and creative vision of the company
• Maintain communication with other internal teams to understand how to keep our workflows in line with each other
• Communicate clear direction and feedback to post-production team from product development, art directors and executives
• Develop efficient standard structures and workflow methodologies to be followed by a collaborative team, with a constant eye toward shifting for new challenges and variables
• Train digital artists in new methods to achieve a better result
• Identify team members to elevate into leadership roles
• Forecast freelance and outsource needs based on team workload on a project by project basis
• Build out calendar for department, accommodating multiple complex projects and a flexible team of freelance talent
• Lead retouchers on specific catalog and e-commerce projects, setting methodologies and artistic standards
• Review imagery with production artists, giving artistic feedback and technical guidance to prepare for project reviews
• Run project reviews with product development and creative teams, passing on feedback to production artists
• Automate processes wherever possible
• Maintain communication with other Project Leads to make sure we are using resources effectively for all projects
2013-2016
Retouch Project Lead, Catalog
Retoucher
2010-2013
• High level retouching of catalog lifestyle and e-commerce product imagery, including composite and color correction to sample
Macy’s
Retoucher, Digital Tech
2007-2009
• Collaborate with photographer and art director to set up ideal lighting for fashion sets
• Organize, catalog, and rank images in Capture One software
• Efficient creation of high quality retouched and siloed images for catalog and ecommerce use from studio shots, per direction and specifications of creative team
• Follow workflow guidelines to produce consistent processing and file management in collaboration with the digital artistry and IT teams
• Create actions to automate the workflow to improve quality and efficiency
Freelance
Photographer, Retoucher, Digital Tech
2002-2012
• Work with clients to understand and execute on their visual needs
• Stay current on technical and creative trends
• Communicate the choices and aesthetic principles that elevate an image and tell a strong visual story
• Make recommendations for best practices on DAM and retouching workflows
• Handle all technical aspects of light
• Partial Client List: Restoration Hardware, Mervyn’s, Men’s Warehouse, Kaiser, Williams Sonoma, West Elm, Gap, HP, Novartis
Education
Brandeis University
Bachelor of Arts, Sociology
1999
IDEO U
Certificate of Business Innovation
2023
Projects
Project & Client Management, Color Style,
Retouching Direction, Digital Asset Management
CVS Health
Project & Client Management, Color Style, Still & Video Post-Production Direction
Okta
Project & Client Management, Shoot Strategy Retouching Direction, Retouching Direction
ServiceNow
Project Management, Retouching Direction, Art Direction, Cross Team Collaboration
RH
Project & Client Management, Still & Video Post-Production Direction