Creative Workflows | Gen AI Creative Trends & Opportunities | Photo Production | Photo & Video Post-Production | Art Direction | Creative Strategy | Team Management | Project Management | Client Relations | Business Development & Strategy | Financial tracking & forcasting

Expertise

Experience

Director, Post-Production

I/D.W

2018-Present

• Grow post-production business as a sub-brand of the creative studio IDW through expansion of offering and marketing efforts, keeping established OKRs at the center of our strategies

• Identify value propositions inherent in studio capabilities to engage and support new revenue streams and business generation, keeping strong creative and client experience at the center of development

• Collaborate across executive, creative, operational, marketing, legal, and accounting teams to achieve studio goals

• Lead a talented team in creating and maintaining a positive and inspiring work environment and growing skills, capabilities, and career goals

• Project manage multiple complex tracks of work simultaneously, creating internal milestones and overseeing the review process in order to meet client deadlines

• Create workflows for the highest quality and most consistent results in all finalized assets

• Communicate direction and necessary information to team members on a daily basis to make sure they have the resources and support they need to be successful

• Find new systems and softwares to adapt to our ever changing technical and artistic needs; lead in implementing tailored post production solutions for creative excellence across still, video, and animation

• Collaborate with IDW team to find new and creative ways to market studio services

• Create and manage estimates and project budgets, tracking P&L and maintaining both internal and client facing reports


RH

Senior Creative Leader, Catalog

2016-2018

• Manage teams of up to 22 people in completing print and e-commerce projects on tight deadlines, keeping goals organized, maintaining consistent results

• Collaborate with executive, creative, product development and merchandising teams to ensure that the final imagery properly reflects the products and creative vision of the company

• Maintain communication with other internal teams to understand how to keep our workflows in line with each other

• Communicate clear direction and feedback to post-production team from product development, art directors and executives

• Develop efficient standard structures and workflow methodologies to be followed by a collaborative team, with a constant eye toward shifting for new challenges and variables

• Train digital artists in new methods to achieve a better result

• Identify team members to elevate into leadership roles

• Forecast freelance and outsource needs based on team workload on a project by project basis

• Build out calendar for department, accommodating multiple complex projects and a flexible team of freelance talent

• Lead retouchers on specific catalog and e-commerce projects, setting methodologies and artistic standards

• Review imagery with production artists, giving artistic feedback and technical guidance to prepare for project reviews

• Run project reviews with product development and creative teams, passing on feedback to production artists

• Automate processes wherever possible

• Maintain communication with other Project Leads to make sure we are using resources effectively for all projects

2013-2016

Retouch Project Lead, Catalog

Retoucher

2010-2013

• High level retouching of catalog lifestyle and e-commerce product imagery, including composite and color correction to sample


Macy’s

Retoucher, Digital Tech

2007-2009

• Collaborate with photographer and art director to set up ideal lighting for fashion sets

• Organize, catalog, and rank images in Capture One software

• Efficient creation of high quality retouched and siloed images for catalog and ecommerce use from studio shots, per direction and specifications of creative team

• Follow workflow guidelines to produce consistent processing and file management in collaboration with the digital artistry and IT teams

• Create actions to automate the workflow to improve quality and efficiency


Freelance

Photographer, Retoucher, Digital Tech

2002-2012

• Work with clients to understand and execute on their visual needs

• Stay current on technical and creative trends

• Communicate the choices and aesthetic principles that elevate an image and tell a strong visual story

• Make recommendations for best practices on DAM and retouching workflows

• Handle all technical aspects of light

• Partial Client List: Restoration Hardware, Mervyn’s, Men’s Warehouse, Kaiser, Williams Sonoma, West Elm, Gap, HP, Novartis

Education

Brandeis University

Bachelor of Arts, Sociology

1999

IDEO U

Certificate of Business Innovation

2023

Projects

Project & Client Management, Color Style,
Retouching Direction, Digital Asset Management

CVS Health

Project & Client Management, Color Style, Still & Video Post-Production Direction

Okta

Project & Client Management, Shoot Strategy Retouching Direction, Retouching Direction

ServiceNow

Project Management, Retouching Direction, Art Direction, Cross Team Collaboration

RH

Project & Client Management, Still & Video Post-Production Direction

HP